Summer is the perfect opportunity to take a hike around our featured outdoor segments! 

We are excited to share segments from the below lists. Each of the enhanced files are full of high-value responders, perfect for your next campaign.

These consumers are an active group who enjoy hiking, boating, fishing, gardening and more outdoor activities.

To learn more about these files click the name of the list. To receive a personal recommendation, contact Linda AmaralLAmaral@audiencefirstmedia.com

  • The American Legion – Enhanced

    Exercise/Running/Jogging: 129,778

    Exercise/Walking: 440,028

    Fishing: 75,086

    Gardening: 200,937

    Hunting/Shooting: 92,412

    Outdoors: 175,312

    Sports Grouping: 191,303

  • AudienceFirst Insights – Enhanced

    Boating/Sailing: 2,284,079

    Camping/Hiking: 4,014,030

    Equestrian: 442,957

    Exercise/Running/Jogging: 1,544,967

    Exercise/Walking: 4,278,516

    Fishing: 4,470,384

    Gardening: 8,311,759

    Golf: 3,867,078

    Hunting: 96,168

    Hunting/Shooting: 4,604,735

    Motorcycling: 1,324,604

    Outdoor Grouping: 8,214,783

  • USA Shooting

    Total Universe: 42,226

  • Wounded Warrior Project – Enhanced

    Aviation: 29,080

    Boating/Sailing: 225,805

    Camping/Hiking: 338,937

    Equestrian: 46,483

    Exercise – Running/Jogging: 141,859

    Exercise – Walking: 425,154

    Fishing: 344,693

    Gardening: 813,458

    Golfing: 416, 930

    Motorcycling: 97,356

    Outdoors: 767,694

    Sports Grouping: 800,507

All of these lists are great choices for campaigns for the following:

  • Catalog

  • Charitable

  • Education

  • Health

  • Financial

  • Food/Gift

  • General Merchandise

  • Home Services

  • Insurance

  • Publishing

  • Travel

  • Veterans & more

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Published: 06/2021
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