25 years of list experience makes John the perfect person to lead as AudienceFirst Media’s substantial investment in talent, data, and analytics. His focus is on new audience development across multiple channels simultaneously.
Diane HardySenior VP, Media Operations
With more than 18 years of direct marketing experience, Diane has helped organizations in every nonprofit vertical successfully reach – and exceed – their audience-building goals. In her current role, she plans, directs, coordinates, and oversees operation activities.
Cyndi LeeSenior VP
Cyndi brings more than 30 years of experience expanding clients across multiple products and services while utilizing sales strategies for increasing revenue. She builds relationships that foster customer loyalty and retention across various verticals.
Fran WollmannSenior Account Director
Fran joins the AFM team with more than 20 years of experience, having provided new customer acquisition and reactivation strategies to nonprofits and for-profits. Fran’s industry knowledge facilitates her ability to identify opportunities and optimize investment.
Linda AmaralAccount Director
Linda joined us in 2020 and brought with her 30 years of list management experience as well as an MBA. Linda is an experienced industry professional with broad broker relationships in the non-profit and consumer arena as well as higher education nonprofit experience.
Samantha MuljadiAccount Director
Samantha has more than a decade in nonprofit fundraising, direct marketing, and donor and membership acquisition. She’s developed integrated strategies across a wide range of verticals, partnering with national nonprofits as well as regional organizations.
Nicole Hegyi-RabbatAccount Director
Nicole joined in 2020, bringing 20+ years of multi-channel direct marketing experience. She has represented major national brands in nonprofit, publishing, catalog, and BTB. She specializes in new customer acquisition planning, analysis, and strategy development.
Minyi Berlan Associate Account Director
Minyi has been fundraising for nonprofits for more than 15 years, across a range of causes. She is focused on new donors acquisition strategy, including monthly campaign planning, annual budgeting, and scenario forecasting among many other talents.
Sue Wong Associate Account Director
Sue joined in 2015, bringing with her over 10 years of experience as a list strategist, broker, and manager. She has in-depth knowledge in developing list strategy for clients from several verticals, including animal welfare, environmental, and veterans/military.
Lauren CatheyAssociate Account Director
With almost a decade of experience in non-profit fundraising, Lauren has worked in nearly every part of the DM pipeline and serviced a variety of client verticals. Her focus and passion is data-driven, strategic recommendations that support client initiatives.
Linda PhippsSenior Account Executive
Linda has been on the team for almost 20 years. She has served many valued organizations, the most notable being Wounded Warrior Project. She has extensive experience in the veterans/military, health, and environmental markets.
Renée WashingtonSenior Account Executive
Renée has over a decade of experience with us. She is a seasoned list manager, broker, strategist, and analyst who brings her extensive knowledge to her work with clients, including Shriners Hospitals for Children and the Sheriffs’ Association state chapters.
Gaea ScottSenior Account Executive
Gaea joined the organization in 2004. She’s supported nonprofits in almost every vertical, including The Fund for Animals, Mothers Against Drunk Driving, Franciscan Mission Associates, Sons of Italy Foundation, and Help Heal Veterans.
Yvette RobichaudAccount Executive
Yvette has been with the organization for almost two decades, with service on both the agency and list side. She has worked with The Fund for Animals, Soldier’s Wish, Family Research Council, Missouri National Veterans Memorial, and the Philadelphia Museum of Art.
Courtney BaileyAccount Executive
Courtney joined the team in 2020. She brings 5+ years of nonprofit direct response marketing and media buying experience. Courtney’s client experience includes children’s hospitals, cancer institutes, veterans/military, animal welfare, and food banks among others.
Adrianna MouzourasAccount Manager
Adrianna is a Towson Graduate with a degree in Mass Communication. She worked in the communications space for two years, providing her media relations and social media expertise. Adrianna has served clients in the nonprofit, food, sport and commercial industries.
We’re looking for a few good audience builders
We are always looking for the right combination of talent, experience, and attitude. If you think you have it, we’d love to talk!